What is EPC in Affiliate Marketing For those who are new to Internet marketing, one of the latest buzzwords that caught everyone’s attention recently is “EPC”. What is EPC? EPC stands for “earn through credit card billing statement”. This term was coined by Max Weber, who wrote an e-book on credit card marketing. He realized the need to simplify bill pay procedures for affiliates so they can also benefit from a simple way to earn extra income from their affiliate marketing websites. Today, almost all the top internet marketing companies use this billing statement format for online affiliates and it is becoming more popular.
Affiliates are not given a cash reward for every sale that occurs through their marketing campaign, instead, what happens is that their earnings are calculated by the cost per action (CPA) and the revenue that they earn through the sale of each customer. Every customer that is sent to their site by the affiliate’s CPA will be charged a certain amount by the company that sends them the link. The earnings of each affiliate are then added up from these costs and divided between the CPA charges and the actual sales made. Thus, in effect, the affiliates earn a profit that is based directly off of the actual sales that are generated by their website.
What is EPC in affiliate marketing?
EPC is the total cost of sending someone to your website when they click on your affiliate link. In essence, you are earning a commission off of every sale that is generated from your website by sending people to your affiliate site through your own link. So what is EPC and why is it important?
It is important to note that earning a commission through affiliate marketing has some disadvantages. First, as mentioned above, each affiliate marketing transaction is an individual transaction. Each sale is not converted into a sale that is turned into revenue for the company that owns the resource. Also, because of this, the process is slow and there are a lot of steps involved.
For example, when an affiliate clicks on your affiliate link and proceeds to make a purchase, your actual cost per sale is calculated. This will include the cost of the link and your charge per click. However, when a visitor comes to your website you do not receive a fee for bringing them to the particular site but you pay the cost per click instead. So in essence, in EPC affiliate marketing you are not earning any profit until your visitor purchases a product or service through your link.
On the other hand, with EPC affiliate marketing you are earning a percentage of each sale that is generated from your site. This means that you can actually turn an additional source of income into your primary source of income. The great thing about this is that the conversion rate of this type of website promotion is much higher than any other method. So, if your sole purpose of having a website is to promote products or services and earn money from your traffic then you will be able to generate more sales and revenue on your site.
The problem is that most affiliates do not understand exactly how EPC works. They may know that it is called “Cost Per Action” or “Cost Per Click”, but they do not understand the specifics of how it all works. Most affiliates are completely overwhelmed by their learning curve and end up giving up on using EPC as a form of affiliate marketing. If you are one of these people, you need to know that there are easier, faster ways to earn money online.
One of the easiest methods of earning money from your website involves using web 2.0 tools such as Google’s AdWords. By using these keywords you can advertise your affiliate products directly to people in your target market. Now, instead of paying someone to advertise for you, when a visitor clicks on your affiliate link, you will be charged a small fee. Although this method is relatively new in the world of affiliate marketing, it is certainly becoming commonplace.
As people become familiar with the simplicity of using Google’s tools to advertise for them, the cost per click will drop and people will start seeing the true benefits of affiliate marketing. As long as you have a strong understanding of how the EPC program works, and choose carefully which types of keywords you choose to advertise with, you will be able to maximize the capabilities of affiliate marketing.