Paid traffic affiliate marketing and Free traffic are the two main types of traffic generation strategies for online marketers.
The Advantages and Disadvantages of Paid And Free Traffic
One is by using search engine optimization or SEO, while the other is more straightforward. SEO is the process of increasing the “popularity” of your website by optimizing keywords so that when someone searches for a specific term, your site pops up. This means that when someone searches for “apple computers,” you would be shown sites related to apple computers, not sites related to “jeans.” On the flip side, SEO will not bring in visitors who just want to look at your site.
Pay per click, or PPC, is a form of paid traffic. With PPC, you bid on keywords related to your website so that when someone searches for those terms, you receive a link to your site. Depending on the bidding amount, this can be a very inexpensive way of generating traffic. However, it can also be quite costly since you need to pay for every click and may not necessarily get many conversions.
The other form of traffic generation strategy is known as organic or free traffic. With free traffic methods, you don’t necessarily get paid traffic. You generally drive traffic to your site free of charge. This can be by article submissions, blogging, participating in forums, submitting to search engines and directories, and so on. With paid traffic methods, however, you are paid based on the number of clicks or impressions you generate. Thus, you end up making money whether or not you get any actual clicks or impressions to your site.
If you have an established website that generates traffic, paid traffic can benefit you greatly. Firstly, you can aim to target potential buyers through paid traffic. For example, if you sell wedding dresses, one of the best ways to attract brides is to post articles about the dress on bridal websites. By doing this, you can make sure that your site gets high-quality traffic that increases your chances of being noticed by brides.
When you have a niche market, pay per click will be very useful to you. It will help you target potential customers who are interested in your products. By paying a certain amount, your ad can be displayed on the search engine results page and you can expect traffic from this source.
Another good source of paid traffic affiliate marketing
Through this strategy, you earn money based on the performance of other companies. If an advertiser is willing to pay you for each visitor you send to their website, you can create a website that also contains advertisements of the product or service you are promoting. When a user clicks on these advertisements, you will be paid. You may be wondering how this works. To be successful in this strategy, you should choose a product that enjoys a good market share and which has a high demand.
Pay per click has a drawback though. Because of its high cost, you may not be able to generate enough traffic to support your advertising efforts. On the other hand, if you choose a product with low competition and high demand, it will be easier for you to generate traffic. In fact, paid traffic is the best option for those who don’t have much budget for internet advertising.
As mentioned earlier, this strategy will require a lot of your time. You may need to spend several hours every day for several months to achieve good results. The reward though comes quickly. Within a few months, you will have enough traffic to support your pay per click advertising campaigns and generate profits. And once your business becomes profitable, you can redirect your attention to paid marketing and begin earning more.